Marketing Basics

Undergraduate

Introduction to basics of marketing. Course Format: Lectures, 3 hours per week. Restrictions: Open to BCMN, BBE, CREC, CREN, ARTL/STAC, TMGT, Data Sciences and Analytics (DASA/DAFA) majors, Business and Management minors until date specified in Registration guide. Not open to BAcc, BBA, SPMA and combined Business majors. Course Notes: This course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term. Exclusions: Completion of this course will replace previous assigned grade and credit obtained in MKTG 2P91, RECL 3P40 and SPMA 2P65 (3P65).