General Marketing Management

Undergraduate

Exploring the marketing management process. Course Format: Lectures, 3 hours per week. Restrictions: Open to BCMN, BBE, ARTL/STAC and TMGT majors, and Management minors until date specified in Registration guide. Not open to BAcc, BBA, SPMA and combined Business majors. Prerequisite(s): MKTG 2P51 or MKTG 2P91 Course Notes: This course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term. Exclusions: Completion of this course will replace previous assigned grade and credit obtained in MKTG 3P24, MKTG (OEVI) 4P92, RECL 3P40 and SPMA 2P65 (3P65).