Introduction to Marketing

Undergraduate

Characteristics of the marketing function in Canada, basic marketing concepts and the marketing function in organizations. Course Format: Lectures, case discussion, 3 hours per week. Restrictions: Open to BAcc, BBA, BCB and combined Business majors. In Fall Term open to BAcc, BAcc Co-op, BBA Co-op and EBS Double Degree majors until date specified in Registration guide. Students must have a minimum of 2.5 overall credits. Prerequisite(s): ACTG 2P31 or MGMT 1P93 Course Notes: This course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term. Exclusions: Completion of this course will replace previous assigned grade and credit obtained in MKTG 2P51.