Marketing Management

Undergraduate

Marketing concepts in decision-making and the role of the marketing manager. Course Format: Lectures, case discussion, 3 hours per week. Restrictions: Open to BAcc, BBA, BCB and combined Business majors. In Winter Term open to BBA Co-op and EBS Double Degree majors until date specified in Registration guide. Prerequisite(s): MGMT 1P93, MGMT 1P96 and MKTG 2P91 Course Notes: This course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term. Exclusions: Completion of this course will replace previous assigned grade and credit obtained in MKTG 2P52.