Marketing of High-Technology Products and Innovations

Undergraduate

Topics include the characteristics, types and patterns of innovation and their marketing implications, tools used to gather marketing intelligence, use of strategic alliances, and understanding of regulatory and ethical considerations. Course Format: Lectures, discussions, 3 hours per week. Restrictions: Open to BBA students approved to the Marketing concentration until date specified in Registration guide. After that date open to BAcc, BBA, BBE BCB, BCMN, ARTL/STAC, TMGT and combined Business majors. Prerequisite(s): MKTG 2P52, MKTG 3P24 or permission of the instructor Course Notes: This course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.