Marketing Strategy

Undergraduate

Topics include analysis of industry, customer, market and competitive environments, sources of competitive advantage and methods of allocating resources to new and established products. The strategic role of market evolution and cost dynamics. Course Format: Lectures, case discussion, 3 hours per week. Restrictions: Open to BBA students approved to the Marketing concentration and BBE majors until date specified in Registration guide. After that date open to BAcc, BBA, BBE, BCB, BCMN, ARTL/STAC, TMGT and combined Business majors. Students must have a minimum of 10.0 overall credits. Prerequisite(s): MKTG 2P52 or MKTG 3P24 Course Notes: This course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.