Consumer Behaviour

Undergraduate

Application of behavioural science concepts to marketing; the interactions of consumers, sellers, public policy makers and researchers. Course Format: Lectures, case discussion, 3 hours per week. Restrictions: Open to BBA students approved to the Marketing concentration and BBE majors until date specified in Registration guide. After that date open to BAcc, BBA, BBE, BCB, BCMN, ARTL/STAC, TMGT and combined Business majors. Students must have a minimum of 10.0 overall credits. Prerequisite(s): MKTG 2P52 or MKTG 3P24 Course Notes: This course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.