International Marketing

Undergraduate

Marketing concept and individual components of the marketing mix in the context of the international environment; the differences between international and domestic marketing and how they affect the planning, organization and control of marketing programs. Course Format: Lectures, case discussion, 3 hours per week. Restrictions: Open to BBA students approved to the Marketing concentration and International Business concentration until date specified in Registration guide. After that date open to BAcc, BBA, BCB and combined Business majors. Students must have a minimum of 10.0 overall credits. Prerequisite(s): MKTG 3P24 and MGMT 3P98 Course Notes: This course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.