Marketing Financial Services

Undergraduate

Application of marketing principles to financial services. Course Format: Lectures, case discussion, 3 hours per week. Restrictions: Open to BBA students approved to the Marketing concentration and International Business concentration until date specified in Registration guide. After that date open to BAcc, BBA, BBE, BCB, BCMN, ARTL/STAC and combined business majors. Students must have a minimum of 10.0 overall credits. Prerequisite(s): MKTG 2P52 or MKTG 3P24 Course Notes: Site visits to Canadian and US financial institutions. This course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.