Marketing Channel Management

Undergraduate

Channels from the manufacturer to end-users including structure and design, selecting channel members and managing channel relationships for superior performance. Restrictions: Open to BBA students approved to the Marketing concentration and General Management concentration until date specified in Registration guide. After that date open to BAcc, BBA, BBE, BCB, BCMN, ARTL/STAC, TMGT and combined Business majors. Students must have a minimum of 10.0 overall credits. Prerequisite(s): MKTG 2P52 or MKTG 3P24 Course Notes: This course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.