Augmented Reality Marketing

Undergraduate

Application of Augmented Reality (AR) to marketing through reviewing theories, strategies and tactics. Strategic opportunities for, and practical knowledge, to implement AR marketing campaigns. Course Format: Lectures, discussion, 3 hours per week. Restrictions: Open to BBA students approved to the Marketing concentration until date specified in Registration guide. After that date open to BAcc, BBA, BBE, BCB, BCMN, ARTL/STAC, TMGT and combined Business majors. Students must have a minimum of 10.0 overall credits. Prerequisite(s): MKTG 2P52 or MKTG 3P24 or permission of the instructor Course Notes: This course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.