Metaverse Marketing

Undergraduate

Comprehensive understanding of the Metaverse and its applications for marketing. Fundamental concepts, tools, and techniques that make up the Metaverse and effective integration of these into marketing strategies. Exploration of the customer journey in the Metaverse, the key factors that contribute to successful marketing, and the principles for responsible and ethical marketing within this virtual world. Course Format: Lecture, 3 hours per week. Restrictions: Open to BBA students approved to the Marketing concentration until date specified in Registration guide. After that date open to BAcc, BBA, BBE, BCB, BCMN, ARTL/STAC, TMGT and combined Business majors. Students must have a minimum of 10.0 overall credits. Prerequisite(s): MKTG 2P52 or MKTG 3P24 Course Notes: This course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.