Pricing

Undergraduate

Price strategies and interaction of price with other marketing mix variables. Normative management practice and underlying conceptual theories and models involved in pricing decisions. Topics include customer-driven pricing, relevant costs, price sensitivity, managing competitive information, negotiated prices, segmented pricing, pricing psychology, ethics and price law. Course Format: Lectures, 3 hours per week. Restrictions: Open to BBA students approved to the Marketing concentration until date specified in Registration guide. After that date open to BAcc, BBA, BCB, BCMN, ARTL/STAC, TMGT and combined Business majors. Students must have a minimum of 10.0 overall credits. Prerequisite(s): MKTG 3P24 Course Notes: This course may be offered in multiple modes of delivery. The method of delivery will be listed in the academic timetable, in the applicable term.