Wine Marketing

Undergraduate

Understanding the wine consumer, segmentation, positioning, marketing mix, marketing research, marketing strategy, domestic and international wine marketing issues. Course Format: Lectures, case discussion, 3 hours per week. Restrictions: Open to GRWI, OEVI majors and GRWI, OEVI certificate students or permission of the instructor. Course Notes: This course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term. Exclusions: Completion of this course will replace previous assigned grade and credit obtained in MKTG 2P52 and SPMA 2P65 (3P65).