History of Advertising

Undergraduate

Historical research into the development of Canadian advertising practices in an international context. Evaluation of the cultural and economic impact of advertising on the mass media and the role of advertising in the formation of a consumer culture. Course Format: Seminar, 3 hours per week. Restrictions: Open to PCUL, BCMN, COMM and MCMN majors with approval to year 4 (honours) or permission of the instructor. Cross-Listing(s): COMM 4P55 Course Notes: This course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.