Sport Sponsorship

Undergraduate

Management and delivery of the sport sponsorship marketing exchange process. Topics may include branding, acquisition, pricing, assessment and evaluation principles of sponsorship. Course Format: Lectures, 3 hours per week. Restrictions: Open to SPMA majors until date specified in Registration guide. Students must have a minimum of 5.0 overall credits. Prerequisite(s): SPMA 2P65 or permission of the instructor Course Notes: This course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.