Sport Sales and Promotion

Undergraduate

Comprehensive overview of strategies and techniques for promoting and selling the sport product, including sales and promotion theory, advertising, media planning and promotional applications of sport marketing. Course Format: Lectures, 3 hours per week. Restrictions: Open to SPMA majors until date specified in Registration guide. Students must have a minimum of 8.0 overall credits. Prerequisite(s): SPMA 2P65 (3P65) Course Notes: This course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term. Exclusions: Completion of this course will replace previous assigned grade and credit obtained in SPMA 3P75.