Sport and the Consumer

Undergraduate

Comprehensive analysis of the consumers of sport and the behaviours dictating their consumption of sport and sport-related goods and services. Characteristics of participants, fans, spectators, volunteers, community and corporate partners. Course Format: Lectures, 3 hours per week. Restrictions: Open to SPMA majors with a minimum of 13.0 overall credits. Prerequisite(s): SPMA 2P65 (3P65) Course Notes: This course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term. Exclusions: Completion of this course will replace previous assigned grade and credit obtained in SPMA 3P85.