Advanced Sport Marketing

Undergraduate

Examination of historical, contemporary and future issues and trends in sport marketing, sponsorship and brand management. Course Format: Lectures, 3 hours per week. Restrictions: Open to SPMA majors with a minimum of 13.0 overall credits. Prerequisite(s): SPMA 2P65 Course Notes: This course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.