Economies of the Visual (The Reverse of Images)

In The Time-Image , Deleuze wrote: “Money is the reverse of all the images that the cinema shows and edits on the obverse, so that films about money are already, if implicitly, films within the film or about the film.” What are the implications of this sentence for the economy of images (what Susan Buck-Morss terms their iconomy )? From The Big Store (Marx Brothers) to Peter Jackson’s King Kong , we will trace various mobilizations of the gaze, leading from the proto-cinematographic elevators and escalators to the actual developments of eye-tracking technologies, allowing for an increasing commodification of the gaze itself.