Selling & Sales Leadership in the Entrepreneurial Environment

Is there any skill more important to entrepreneurs than sales? Startups only have two problems: sales and all else. The entrepreneur starts with a product or service and must convince an embryonic team to join a firm before there is a product, financing or customers; and convince investors the idea is sound, doable, and profitable; and convince customers to rely on a company with no track record. Sales skills are essential. Entrepreneurs sell an intangible and must make it feel immensely tangible. Until company/product become tangible, sales responsibility never stops. Entrepreneurs are key sales figures and face of the company.