Descriptive Analytics for Technology Leaders

Acquiring, enriching, and analyzing data for business analytics is an essential use case for technology in business enterprises. This course helps prepare students for management roles that oversee the transformation of business data into actionable information, including how to communicate insights through visualizations. Such roles are ubiquitous in modern enterprises that use data analytics, business intelligence, and data science teams. The course opens with a series of interlocking frameworks that businesses use to take a problem—any problem—and break it down into components that can be analyzed with the use of diverse data sources and analytical approaches. Students then practice using two widely available tools, Excel and Tableau Desktop, to tackle these analyses and solve problems with real-world data sets. This work teaches students to integrate and transform data, analyze the data, and create appropriate visualizations/summaries/results/insights.