Creative Companies: Entrepreneurship, Markets, and the Culture Industry

Firms in creative industries influence many physical and psychological aspects of our lives, from what we eat and wear to how we entertain ourselves, but markets for cultural goods are complex and difficult to navigate. Entrepreneurs must, therefore, understand the economic sociology of cultural market and ecosystem in order to capture economic value, a process that recursively relates to cultural norms. Students will analyze business cases of firms in a wide range of creative industries such as art, fashion, film, food, music, publishing, and theater to explore and understand the economic, organizational, and sociological underpinnings of culture, value(s), and markets.