Qualitative Research Methods

3 credits · Graduate Programs

Development of skills to conduct qualitative research in the context of business. Focus on research design and the processes of collecting and analyzing qualitative data as well as drawing conclusions and reporting research findings. Specific emphasis is given to case study research, ethnographic, and focus group research. Grounded theory, action research, narrative, and discursive research is also introduced. Prerequisite(s): Admission to the Doctor of Business Administration program. NOT INCLUDED IN GPA