Introduction to Marketing

3 credits · Undergraduate Programs

An introductory marketing course designed for non-Management students to introduce the broad principles and practices of marketing from both an organizational and societal perspective. Topics will cover basic marketing concepts, societal issues, and the decision process of marketers in developing, pricing, promoting and distributing their products. Antirequisite(s): Credit for Marketing 341 and 317 will not be allowed. Notes: Not available for credit towards the Bachelor of Commerce degree. Preference in enrolment is given to students who have declared a Management and Society Minor.