Marketing Analytics

3 credits · Undergraduate Programs

Introduction to data-driven marketing strategies, covering market research, marketing mix modelling, segmentation, social media analytics, and data analysis techniques. Course uses R and involves hands-on experience with real-world databases. Prerequisite(s): Admission to the Haskayne School of Business and Marketing 317. Antirequisite(s): Credit for Marketing 437 and 559.03 (Marketing-Based Analytics) will not be allowed.