Strategic Marketing

3 credits · Undergraduate Programs

Marketing strategy is explored in the context of overall corporate strategy. Integrates the aspects of the market mix into formal planning systems. The focus of the course is on strategic responses to changing customer needs and competitive activities. Prerequisite(s): Admission to the Haskayne School of Business and 84 units including Marketing 317. Corequisite(s): or Prerequisite(s): Marketing 465.