New Venture Marketing

3 credits · Graduate Programs

Within the context of high-potential, high growth ventures, examines four pillars of new product/new business opportunity. How to create value for the customer, solve significant problems through product and service design, measure sustainable financial value, and assess fit of new ideas with entrepreneur/organization. Emphasis on discovering market opportunities and exploring product or service feasibility. Prerequisite(s): Marketing 601. Also known as: (formerly Marketing 785)