Communicating Policy

2 credits · Graduate Programs

Examines aspects of communication and persuasion in the context of policy, including the impact of new modes of communication on the development and dissemination of public policy. Theoretical and practical actions in communicating to persuade; the nature and object of public opinion research; crisis communications; the role of trust in effective communication; the impact and management of the turn to social media; and the theory and practice of political communication. Course evaluation focuses on pragmatic skills and the ability to apply theoretical concepts under real-world conditions. Also known as: (formerly Public Policy 621)