Communicating Policy and Leadership

3 credits · Graduate Programs

Examines aspects of communication and persuasion in the context of policy, including the impact of new modes of communication on the development and dissemination of public policy. Theoretical and practical actions in communicating to persuade; the nature and object of public opinion research; crisis communications; the role of trust in effective communication; the turn to social media; and how leaders frame issues, build credibility, and mobilize diverse audiences. Course evaluation focuses on pragmatic skills and the ability to apply theoretical concepts under real-world conditions, with expanded attention to leadership-oriented strategies and decision making. Prerequisite(s): Admission to the Graduate Certificate in Public Policy Management.