Consumer Psychology

3 credits · Undergraduate Programs

Consideration of the psychological concepts used to understand the processes involved in consumer behaviour. Specific topics may include research methodology, individual and group influences, marketing strategies, and consumer decision making. Topics will be discussed from the perspectives of cognitive and social psychology. Prerequisite(s): Psychology 300, 301 and admission to the Psychology major or Honours program. Antirequisite(s): Credit for Psychology 495 and Marketing 483 will not be allowed. Credit for more than 30 units (Majors) or 36 units (Honours) of Psychology at the 400 or 500 level will not be allowed.