BIT 2002
Marketing in the IT sector
Basic problems and practices in marketing. Marketing strategies, planning, packaging, branding and promotion at the level of the individual firm; distribution channels.
Prerequisites & course information
Precludes additional credit for BUSI 2204 . Prerequisite(s): restricted to students in the B.I.T. degree program. Lectures three hours a week.
Sources
- Course catalogue ↗2026–2027