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BUSI 2204

Basic Marketing

0.5 credit · Undergraduate

Basic problems and practices in marketing. Marketing planning tools and strategies of firms.

2026

Topics

  • Engagement
  • Company and Marketing Strategy
  • Library Information Session
  • Understanding Consumer and
  • Customer Value-Driven Marketing Strategy
  • NO CLASS – Winter Holidays
  • Products, Services and Brands
  • Developing New Products
  • Pricing

Prerequisites & course information

Precludes additional credit for BIT 2002 and BUSI 2208 . Lecture three hours a week.

Sources