BUSI 2208
Introduction to Marketing
Overview of the marketing function within the firm. Introduction to key marketing concepts and principles; business environment analysis, strategic decision making (segmentation, targeting, positioning), marketing mix planning (product, price, place promotion). Analysis of marketing problems using cases and major project.
Undated
Readings
- Armstrong, Gary, Philip Kotler, Valerie Trifts and Eric Dolansky (2021) Marketing: An Introduction, 7th Canadian Edition. North York, ON: Pearson Canada Inc.
Prerequisites & course information
Precludes additional credit for BUSI 2204 . Prerequisite(s): BUSI 1011 (or BUSI 1004), ECON 1001 and ECON 1002 (or ECON 1000), and one of BUSI 1701, PSYC 1002, SOCI 1005. Lecture three hours a week.