BUSI 2800
Entrepreneurship
Overview of the basics of entrepreneurship, with emphasis on idea generation and identification, team building, business models, initial strategies and feasibility. A number of organization types will be studied.
2026
Readings
- These readings are available on O’Reilly Online Learning Platform through Carleton Library.
Undated
Topics
- Entrepreneurial Characteristics Create group project team
- Discovering Opportunities: Group Project: 5, 7
- Opportunity Screening 8, 9
- Opportunities: Entrepreneur and Start-up 10, 14
- Feasibility Screening Group Project: 5 Ideas 12, 13
- Customer Validation Practice presentations 11
- Topics in Entrepreneurship Practice presentations 15
- Presenting Opportunities Course feedback
Readings
- Mullins, J. (2018). The New Business Road Test: What entrepreneurs and investors should do before launching a lean start-up. 5th Edition. London: FT Press (ISBN: 12920839-8)
- or Mullins, J. (2013). The New Business Road Test: What entrepreneurs and executives should do before launching a lean start-up. 4th Edition. London: FT Press (ISBN: 129200374X)
Prerequisites & course information
Prerequisite(s): Second-year standing. Lecture three hours a week.