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BUSI 3204

Digital Marketing

0.5 credit · Undergraduate

Introduction and assessment of key new marketing tools and approaches, including internet marketing, relationship marketing, direct marketing; effective adoption and implementation of these tools and approaches across industries and organizations.

2026

Topics

  • Games – Get to know each other
  •  Social media marketing I (Examples and Group list & names
  •  SEO (search engine optimization) III
  • digital media auditing? How to do it? DUE: Social media campaign

Prerequisites & course information

Prerequisite(s): BUSI 2204 or BUSI 2208 (with a grade of C- or higher in each). Lecture three hours a week.

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