BUSI 3208
Business-to-Business Marketing
Theories and practice of marketing in business-to-business markets with emphasis on high technology businesses, including strategic marketing management, buyer behaviour and competitive analysis, sales management, new product management, and international issues.
Topics
- high technology businesses
- buyer behaviour and competitive analysis
- sales management
- new product management
- international issues
Course catalogue
Prerequisites & course information
Prerequisite(s): BUSI 2204 or BUSI 2208 (with a grade of C- or higher in each). Lecture three hours a week.
Sources
- Course catalogue ↗2026–2027