BUSI 3209
Consumer Behaviour
Introduction to the application of psychological theories and methodologies to consumer behaviour. How consumer behaviour is shaped by internal influences. Topics include perception, learning, memory, motivation, affect, personality, the self, attitudes and decision-making.
2027
Topics
- motivation, affect, personality, the self
- attitudes and decision-making.
- Course Credit Value .5
- Anticipated Modality IN PERSON
- Anticipated Course Enrolment 60
- Anticipated TA Support* YES
- The School places great emphasis on the
- hands-on integration of business theory and
- practice and actively encourages working
- professionals. Candidates applying for a
- Required qualifications
- minimum of a Master’s degree, or
- equivalent, and must have at least five years
- of recent relevant professional experience at
- a senior level. Preference* will be given to
- candidates with a PhD or equivalent with a
- strong record of research publications and
- productivity consistent with AACSB
- guidelines for a doctoral granting business
- school.
2026
Readings
- A relevant course pack list containing the most relevant consumer behaviour and marketing articles and case studies from the Harvard Business Review, M.I.T. Sloan and other education peer-review
Prerequisites & course information
Precludes additional credit for BUSI 4206 (no longer offered). Prerequisite(s): third-year standing, and BUSI 2204 or BUSI 2208 (with a grade of C or higher in each). Lecture three hours a week.
Sources
- Course catalogue ↗2026–2027
- BUSI3209B Winter 2027 ↗2027
- Consumer Behaviour ↗2026