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BUSI 3434

Data Visualization

0.5 credit · Undergraduate

Visual representation and presentation of data to facilitate understanding. This includes visual data exploration, perception, interpretation, and communication in exploratory and declarative situations. Practical skill development using current data visualization software.

2026

Topics

  • Introduction and Background Materials
  • Data Types and restructuring / ICE-1
  • Chart Types / Tableau Prep / ICE 2
  • Pre-attentive Attributes and Gestalt / ICE
  • Color & Font / ICE-4
  • Due / ICE-5
  • Dashboards / ICE-6
  • Evaluating and Improving Charts / ICE-7
  • Storytelling / ICE-8

Readings

  • Nussbaumer Knaflic, C. (2015). Storytelling with Data: A Data Visualization Guide for Business Professionals, Wiley. (available on Amazon).

Prerequisites & course information

Prerequisite(s): BUSI 2401 , STAT 2601 . Lecture three hours a week.

Sources