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BUSI 3810

Business Development

0.5 credit · Undergraduate

Business development, growth and expansion through financing activities and new customer acquisition.

2026

Readings

  • Aulet, B. (2013). Disciplined entrepreneurship: 24 steps to a successful startup (1st ed., Vol. 36, no. 2 (3 parts), part 1 (February 2014)). Wiley. (Available online via Carleton library)
2021

Topics

  • Customer Development Process Overview
  • Customer discovery
  • Business model evaluation Interim Business
  • Customer discovery - Pivot or proceed
  • Sales Playbook
  • Customer validation Sales funnel and
  • Break – No class
  • Networking: Building customer and
  • Entrepreneurial financing strategies
  • Entrepreneurial financing strategies: Fund growth and plan
  • Business Model Final Presentations Final business model
  • Business Model 2 Presentations Final business model

Readings

  • Blank, S. and Dorf, B., (2012), The Startup Owner’s Manual. The Step--by-Step Guide for Building a Great Company. K&S Ranch Inc. (ISBN-13: 9780-9849993-0-9). This textbook has not been
  • ordered at the Carleton bookstore. It is available on Amazon.ca as a hardcover or Kindle edition.

Prerequisites & course information

Prerequisite(s): BUSI 2800 with a grade of C- or higher. Lecture three hours a week.

Sources