BUSI 3820
Practicum in Business Design
Students will apply entrepreneurial concepts and engage in designing an entrepreneurial project. Students will prepare in groups a business plan, including in-depth analysis and recommendations.
2026
Topics
- Process – Developing a Core Business § Participation #2 Homegrown Luxury Brands (Reiss)
- § DUE: Project Proposal by email by all Market Development (Magids et al.)
- § Participation #5 Crowdfunding Strategies for Start-Ups Stakeholders (Wilson et al.)
- § Participation #6 Strategic Alliances for Start-Ups (Case and Commentary, Nanda & Kind)
- Fall Reading Week Break
- Components Underlying Influencer Marketing § Participation #9 Entrepreneurial Strategies
Readings
- A rigorous and most relevant course pack list containing the most relevant entrepreneurial strategies’ articles and case studies from the Harvard Business Review, M.I.T. Sloan and other entrepreneurship
Prerequisites & course information
Prerequisite(s): third-year standing, and BUSI 2800 with a grade of C- or higher. Lecture three hours a week.