BUSI 4203
Marketing In Not-for-Profit Organizations
Theories and practices of marketing in not-for-profit organizations including government. Similarities and differences between marketing in not-for-profit and for-profit organizations, and the key issues faced by marketers in developing marketing strategies in not-for-profit organizations.
2025
Readings
- Lee, N. R., Kotler, P., and Colehour, J. (2024). Social marketing: Behavior change for good.
2021
Topics
- Class Introduction
- Guest speaker(s) - tentative: Case for
- Support, Carissa Harkins, Communications
- Guest speakers - tentative: Case for Support
- Anouk Bertner, Executive Director
- Media Production Centre (MPC) Target: Google Ads Grant Set Up
- Orientation: presented by Hasi Eldib - Countdown: 9 weeks to the end of
- Google Ads Search and Display Google Ads Search and Display
- Class Topic: Organizational Capacity in Target: Google Ads running
- NFPs Countdown: 7 weeks to the end of
- Group Case for Support (CfS) Group CfS Report + Video due
- presentations
- Class Topics: Marketing Strategy in NFPs
- Brochure due
- Guest speaker, tentative: Marketing
- Communications for NFPs
- Guest speaker, tentative: Social Enterprises
- and Novel Marketing Methods for NFPs
- Group Google Ads project presentations Google Ads project due
Prerequisites & course information
Prerequisite(s): third-year standing, and BUSI 2204 or BUSI 2208 (with a grade of C or higher in each). Lecture three hours a week.