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BUSI 4208

Marketing Management

0.5 credit · Undergraduate

In depth analysis and applications of the managerial aspects of marketing. Marketing strategy development and implementation theory and practice.

2025

Topics

  • No Class
  • Understanding Readings Due: Groups and
  • Market Segmentation, Readings Due (before
  • Marketing Research, Readings Due: Group Study
  • Library Research Session ESRI BUSINESS
  • Brand Equity and Brand Readings Due (before
  • Product Strategy Readings

Prerequisites & course information

Prerequisite(s): third year standing, BUSI 2208, and one of BUSI 3205 or BUSI 3207 (with a grade of C or higher in each). Lecture three hours a week.

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