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BUSI 4209

Consumer Culture Theory

0.5 credit · Undergraduate

This course takes a socio-cultural perspective towards consumption and consumers. A range of interpretive research methods are used throughout the course to allow students to better understand how various cultural, social, historical, and institutional forces both shape and are shaped by consumers and consumption.

Prerequisites & course information

Precludes additional credit for BUSI 4206 (no longer offered). Prerequisite(s): third year standing, and BUSI 2208 or BUSI 2204 (with a grade of C– or higher in either). Lecture three hours a week.

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