BUSI 4229
Marketing in the Arts and Culture Sectors
Advanced study of marketing within the arts and culture sectors. Facilitates sophisticated understanding of the knowledge and skills required for marketing managers to respond to changing market environments in order to bring arts and culture offerings to their target audiences.
2025
Topics
- Understanding the art, artist and marketer In-class reflection
- Today’s arts and culture organizations and In-class reflection
- Art and artists: Value proposition and brand In-class reflection
- Arts and culture organizations and the role of In-class reflection
- Part 1: Test: Understanding the arts + culture Test: Understanding arts
- Customer experience to deepen belonging In-class reflection
Prerequisites & course information
Prerequisite(s): third year standing, and BUSI 2204 or BUSI 2208 (with a grade of C or higher in each). Also offered at the graduate level, with different requirements, as MKTG 5229 , for which additional credit is precluded. Lecture three hours a week.