BUSI 4408
Social Analytics
Covers the process, tool and techniques necessary to acquire, clean and analyze text that has been generated on social platforms. Social network analysis, sentiment analysis, topic extraction, co-occurrence analysis.
Undated
Topics
- Data Manipulation Overview • Lecture Notes
- Text Analytics I • Lecture Notes
- Text Analytics II • Lecture Notes
Prerequisites & course information
Prerequisite(s): third year standing, BUSI 1401 or BUSI 2400, and BUSI 2208, and STAT 2601 or STAT 2606. Restricted to students enrolled in B.Com, BIB, and the B.Econ Economic Data Science Concentration. Lecture three hours a week.
Sources
- Course catalogue ↗2026–2027
- Social Analytics ↗