BUSI 6201
Seminar in Marketing II: Consumer Behaviour
Consumer decision making theory and practice including information processing, behavioural decision theory and consumer culture theory perspectives.
Topics
- information processing
- behavioural decision theory and consumer culture theory perspectives
Course catalogue
Prerequisites & course information
Also offered at the undergraduate level, with different requirements, as Also offered, with different requirements, as BUSI 5281 , for which additional credit is precluded.
Sources
- Course catalogue ↗2026–2027