COMS 3406
Media Audiences and Users
Examines the role of audiences in contemporary media industries. Topics include history of audience studies, ratings and the audience commodity, active audience theory, and media fandom.
Topics
- history of audience studies
- ratings and the audience commodity
- active audience theory
- media fandom
Course catalogue
Prerequisites & course information
Prerequisite(s): third year standing in Communication and Media Studies (including BPAPM related specializations), or permission of the School of Journalism and Communication. Lectures three hours a week.
Sources
- Course catalogue ↗2026–2027