COMS 3601
Communication Strategies
A hands-on introduction to developing, designing, and executing strategic communications campaigns. Emphasis on understanding how effective communications strategies can be designed to help organizations achieve goals by making appeals to different audiences.
Prerequisites & course information
Prerequisite(s): third-year standing and enrolment in Communication and Media Studies (including related BGInS specializations and streams), or permission of the School of Journalism and Communication. Workshop three hours a week.
Sources
- Course catalogue ↗2026–2027