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IBUS 5711

International Marketing and Trade

0.25 credit · Graduate

Product adaptation, distribution networks, promotion practices, cross-border pricing strategy and regulatory and other limitations. Trade trends and the macro and micro effects of culture provide connecting themes.

2021

Topics

  • Going Global - Readings: Case Write-up
  • Market Research Readings: Case Write-up
  • Buyer Decision Readings: Case Write-up
  • Business Readings: Case Write-up
  • Promotion and Readings: Case Write-up
  • Pricing, Contracts and Readings: Case Write-up
  • Final Take Home Final Case Due
  • pm – Drop

Readings

  • Young, R. 2006. International Marketing Research - A global project management perspective, Kelly School of Business (Mar 12) Kanter, Rosabeth Moss. 1995. “Thriving Locally in the Global Economy”, HBR (Mar 19)
  • Monti, Joseph A. 2000. “Taking the High Road when Going International”, Business Horizons (Mar 26) Marketing Across Borders: It’s a Big Big World, HBSP, 2653BC, 2006 (Apr 2)
  • Thomas, Andrew R. 2005. “It’s the distribution, stupid”. Kelley School of Business, Indiana University (Apr 2) Pricing it Right: Strategic Applications and Pitfalls, Harvard Business School Press,
  • 2629BC, 2006 (Apr 9)

Prerequisites & course information

Prerequisite(s): IBUS 5701 .

Sources